Jill Felty is a copywriter and messaging strategist who helps businesses and organizations find the words that inspire people to buy, donate, give their time or connect with a mission. Her secret? Know what to say, know who you are saying it to and do not lose the personality along the way. In this episode, Jill shares why we overcomplicate communication, how a clear brand message can become an organization’s True North and why the best storytelling positions your audience as the hero, not your business. She also makes the case that energy does not have to mean being loud or filling every sentence with an exclamation point; it means finding the words, personality, and passion that make your message authentically yours. Because communication does not have to feel like climbing Mount Everest. Sometimes, you just need to know where to take the first step.

Freddie Silveria does not get a second take. No script. No editing. No rewind. Freddie is the owner of FSA Auctions and one of Sacramento's most trusted nonprofit fundraisers. Built entirely on word of mouth, FSA Auctions has helped mission driven organizations raise millions through live auctions, galas and special events. And at the center of every single one? Communication. In this episode Freddie shares the golden nuggets he collects during cocktail hour, the communication checklist behind every successful fundraiser and why consistent storytelling keeps donors connected long after the gala is over. He also shares the glass of tap water that sold for far more than anyone expected and the basket of vegetables that went for $5,000. Spoiler. Freddie's answer to the Revenue Test will make every leader stop and listen.

You asked. We listened. Episode Seven is the origin story behind Revenue Speaks. In this special episode, Eric Grotenhuis of Page Design Group turns the mic on Sheila Johnston, Founder and CEO of Luminari Partners and host of Revenue Speaks, for a conversation about where it all began. From a high school case study that changed how she thought about listening, to writing policy briefs for elected officials, to the Monday morning notes that transformed the culture of a 40 person organization overnight. This is the episode behind the episodes. Revenue Speaks is hosted by Sheila Johnston, Founder and CEO of Luminari Partners, and produced in partnership with Page Design Group.

MaryTess Mayall started at Blue Line Arts as an intern. Today she is the Executive Director of one of Roseville's most beloved nonprofit arts organizations. And in that journey she discovered something remarkable. When art thrives, revenue follows. In this episode MaryTess shares how Blue Line Arts has used communication as infrastructure to drive the creative economy in Roseville and Placer County. From the Friday board updates that changed everything, to the public murals that transformed foot traffic patterns, to how a blank wall became the catalyst for a mural movement that continues to grow. This episode will change the way you think about what communication can do for a community. MaryTess's answer to the Revenue Test? Growth comes from listening, learning and adapting.

Most executives inherit a lot of words when they step into a new role. Stephanie Stephens inherited all of them. And then she listened. Stephanie Stephens is the Executive Director of the California Park and Recreation Society and one of the most authentic and energetic leaders to sit on the Revenue Speaks couch. In this episode she shares the story of the CARD framework, the wall that became a chain link fence and what it really means to draw a dotted line between communication and revenue. This episode is warm, honest and full of the kind of practical wisdom that every mission driven leader needs to hear.

Some people talk about mission. Jeff Holden amplifies it. Jeff is the founder and host of the Nonprofit Podcast Network and one of the most quietly impactful people in the Sacramento region. For years, he has helped mission driven organizations get their stories seen, heard, told and shared. Pro bono. With intention. And with results that speak for themselves. In this episode Jeff shares what he has learned from a front row seat to hundreds of nonprofit stories. The dandelion effect. The $15.4 million Big Day of Giving moment. What the best leaders do differently. And why communication is the most powerful and accessible growth tool your organization already has. This one is special.

Most executives build their legacy in one organization. Greg Wilson, CAE builds his across many.

Eighty eight years. Three generations. One bold decision that changed everything. Maggie Bender Johnson has spent her career proving that when you invest in your people, your people invest in you.

A communications mastermind reveals his secret.